The Easter Bunny shares his five tips for business success

The Easter Bunny was able to give us a moment in his busy schedule to describe the five things he believes made him successful.

Hello. I am the Easter bunny. Yes I am real. If you haven’t received anything from me lately, maybe you should have tried a little harder during Lent.

But enough about you. Let’s talk about me, my success, and what else you can learn from my success.

I evolved my business from a startup to a bunny in a shared office space using a basket and a dozen plastic eggs to the international conglomerate it is today. How did I do it? Well, it wasn’t easy. And that will probably be even more difficult for you, given my much higher intelligence level. But if you follow these strategies (and buy my next book), a similar level of effort.

1. Stay hungry

Some people attribute this quote to Steve Jobs, but I said it first. I remember the first basket I left for little Stevie. He threw away all the candy and ate the basket.

The point is, you have to stay hungry to win. I am constantly hungry. I’m so hungry that sometimes I even dive into my own baskets and eat chocolate versions of myself.

2. Slow And Steady Gets You Nowhere

I’m sure you’ve all heard the famous story of my famous uncle who lost this race to a turtle. I hate this story. Uncle Gary is an idiot. If you are fast and smart, you are sure to beat the wildest dreams of a slow thinking turtle. If I wasn’t quick, do you think I would be able to deliver Easter baskets to all the Christian kids overnight? Damn no. There is no room for slowness and regularity – you have to be fast and efficient. Believe me. i am so efficient I just imbibed six other rabbits while you read this bullet.

3. Build a team

I haven’t personally delivered baskets for almost two decades. With more than a hundred Egg Distribution Centers around the world, I manage the day-to-day business of the organization without ever having to undergo your decor. To ensure that your quality remains at a high level, it is important that you maintain a bond both with your employees and with your product, which is why I often find myself in the factory making jokes with the squirrels that I hired to manage my assembly lines. . It is important.

4. The carrot or the stick?

The carrot, of course. You don’t even need a stick. If your employees are irrelevant, you can just beat them with one of your bigger carrots. I have done this several times. It’s easy. Find the biggest employee with the biggest problem and the problem solved.

5. Give back

Now that I am no longer involved in the preparation and delivery of the baskets, I have a lot more free time. When you have reached the level of achievement that I have achieved, you will feel a pinch in your ears to give back. In the month leading up to Easter, I volunteer at local malls to pose for pictures with kids. They aren’t sick kids, but I guess their parents are a little sick for letting their kids pose with a giant humanoid bunny. The main thing, don’t lose sight of the customers of tomorrow.

That’s all you need to know, so get started! I’m not saying these five tips will make you an overnight success like me, but I’m saying if they don’t, your dreams are probably worthless.

Alicia R. Rucker